The Product
Travel insurance with specialist cover for medical conditions and no age limits.
Background
Good To Go Insurance were seeking a new network partner who's insight into the travel sector could be used to broker strategic, high value partnerships.
Objective
To broker strategic partnerships with high value affiliate partners operating in the travel and insurance sector and gain more visibility on existing affiliate websites,
with the objective of increasing sales volume and revenue.
Strategy
Our approach involves identifying and incentivising affiliates targeting the high value segment of senior travellers and those with medical conditions. Once new partnerships
have been built we manage these relationships closely, working with the key partners to ensure they have a full understanding of the merchant's portfolio of insurance products
and unique selling points. Recruiting niche affiliates based on quality not quantity has really paid off.
Result
Results have been incredibly positive so far with a month on month uplift in sales of 74%, and an increase in basket value of 76%.
