The Product
A range of travel insurance products with the emphasis being on its easy online quote and purchase process.
Background
Insure With Ease were looking for a network that offered a more hands-on account management style and who could deliver results quickly and build long term partnerships.
Objective
To engage and educate affiliates on the value of the unique selling points of the products within the merchants portfolio. To recruit new partners from all affiliate disciplines to ensure a well balanced affiliate portfolio.
Strategy
Following a full review of the existing program, editorial content has been refreshed to provide affiliates with a clearer understanding of the unique value of the products to demonstrate how these products stand out in the market place. Top performing affiliates in these product areas have been targeted and recruited. We've made sure to exploit all revenue sources by increasing visibility through a multi channel affiliate approach (organic search, incentive & reward and comparison affiliates). This process has helped to rebalance the affiliate portfolio, provide affiliates with a better understanding of the product USPs and drive steady sales.
Result
Conversion rates from affiliate sales have increased by 3%, basket values have seen an uplift of 50% and month on month sales have increased by 77%.
